Text for Insight & Education

Our work takes us to interesting places, and we meet remarkable people. Here are a few insights.

London Electric

Why aren't we all driving electric cars in 2010? What happened to the future? We all know by now that they will help us save the planet, stabilize global conflicts and provide convenient transport to all, right?

Perhaps those reasons aren't enough; London Electric is a proposal for a municipal transport network of electric cars that addresses a broader range of issues than the familiar green arguments. Based on the idea that every design decision can address a multitude of needs, London Electric addresses issues ranging from how to re-use abandoned car factories to how to make our cities quieter and more pleasant environments.

Each London Electric car is based on a simple, robust plaform combining small, sophisticated components imported from abroad mounted into a sturdy, straightforward body that can be produced within the London metropolitan area by existing industries. London Electric vehicles can be privately owned, used as part of a public transport scheme, or provided by large businesses with governmental partnership. Because they are small, light and quiet, vast amounts of real estate within the city that is currently occupied by roads can be reclaimed for other uses.

Design solutions don't have to begin and end with the consumers; inherent in every manufactured item is a vast network of jobs, economies and material resources. Embracing this messy, far-flung complexity moves design out of the simplistic realm of chasing desirability and turns it into a useful tool for finding novel solutions to questions of policy, economics, social welfare and technology.


Insight & Education

June 2016 -
The Pizza Project at MUiD Kiel
1 Week, 24 Students, one goal! Buon Appetito!
May 2016 -
Hello Hamburg!
Ahoi! We have opened our sister studio in Hamburg! Drop in for a chat or a herring bun at> Postlerferguson...
June 2015 -
Platform 17 - Show 2015
Our final year running Platform 17 ends with the best of all finishes! With drone submarines, digital tailors and re-thinkings...
June 2014 -
PF Airways
We announce the launch of PF Airways – the world`s best airline packed with new design solutions making air travel...
October 2013 -
P17 / 2013
For 2013/14, Platform 17 is focussing on electronics in the wild and going wild. We want to turn the usual...
April 2013 -
Mind the Gap
In spring 2013, we took our students from Platform 17 to Taiwan to run a workshop with students from the...
March 2013 -
Designs of the Year Nomination
We are very proud to announce that our work for PapaFoxtrot has been nominated for the Design of the Year...
December 2011 -
Make Future Shops for London
During the autumn half-term break in London’s schools, we asked V&A visitors to create products that they’d like to see...
October 2011 -
Postlerferguson was invited to design the "Freiraum" page of the Austrian "Die Presse" newspaper. Our response was an homage to...
November 2013 -
Make New Oysters for London
If one thing defines Londoners, it is our collective love/hate relationship with our transport system. We ran a number of...
November 2011 -
Make Ping Pong for London
For this day long workshop, we challenged a group of 6th form students to design & make their own ping...
October 2011 -
Make For London
Make for London was a public engagement campaign conducted with the Victoria & Albert Museum as a part of their...
October 2011 -
RCA Platform 17
We are proud to announce that Ian Ferguson and Martin Postler will be the tutors of the newly established Platform...
April 2011 -
London Electric
Why aren't we all driving electric cars in 2010? What happened to the future? We all know by now that...
September 2013 -
PF in Issue 298 of the Blueprint Magainze
The Blueprint Magazine has invited us to work with them on the "Man and Machine" section of issue 289. Check...