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We are a London-based design studio working in products, spaces and strategy.
New Reed is our first design project for PF Airways. We designed a series of aroma oil diffusers based on diffusion methods such as used in traditional reed diffusers. The diffusers are designed to be used inside the airplane cabins as well as during travel, inside the airline lounges and departure halls. The diffusers don`t use any electricity while the structural frame profile is holding the oil soaked felt sponge. We believe that smell is an important part of the journey. In extreme conditions such as pressurized airplane cabins as well as climatized airports smell can be utilized to both create a fresh and more relaxed, natural atmosphere. Airlines should have a distinct smells, not of old air and kerosene but of anticipation and beautiful memories of travel - thats why we would like to travel on PF airline!