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We are a London-based design studio working in products, spaces and strategy.
Fresh Fish Pack
Supermarkets are expanding their fresh fish offerings to include more sustainable species like gurnard, mackerel and skate. These fish are cheaper and just as tasty, but customers often shy away from them because they are unfamiliar and occasionally just plain ugly.
This fish packaging proposal helps put these fish back on equal standing with their more recognised brethren by placing them in an attractive and highly recognisable packaging solution. The packages are intended for use at fresh fish counters. Constructed from a double layered polyethylene, they are airtight, resealable and can be filled with ice for transport to keep fish fresh until it hits the pan!